Pizza Hut 15 Years in Pakistan - Case Study

The case abstraction examines the way in which Pizza Hut entered the bazaar and how it is in the action of repositioning itself and accretion its artefact line.

Pizza Hut entered the Pakistani bazaar in 1993 and has auspiciously completed 15 years this year. It has not alone been acknowledged but has additionally remained the bazaar baton in the branded pizza bazaar for the aftermost 15 years. The aboriginal restaurant opened in Lahore abreast Bank's Square on the Mall. Later on it broadcast into Karachi and Peshawar. Pizza Hut currently has a assignment force of about 1,800 beneath its umbrella, authoritative it the better employer amidst all the restaurants business. The aggregation invests heavily into its advisers aural all levels and functions. Advisers are beatific on assorted courses internationally as well. A Yum class is accustomed to all employees. There exists a ability of anecdotic aptitude from aural and announcement it. Some examples include, a chief business administrator who started of as a kitchen abettor as able-bodied as the COO of the aggregation who started off as a dishwasher and again rose to an important authoritative position.

The best numbers of outlets are in Karachi and there are today restaurants in Faisalabad, Rawalpindi, Islamabad, Hyderabad, Quetta, Sialkot and Multan. Pizza Hut is planning to advance about one billion rupees according to Manzar Riaz, CEO Pizza Hut. The money would be spent on aperture 20 fresh outlets and actualize about 2000 fresh jobs. The aggregation has above affairs for amplification for the abutting bristles years. Aftermost year nine units were opened and the plan is agnate for 2008. Alone bristles percent of the absolute gain are accustomed to the principals beneath the authorization agreement. There are additionally affairs to set up kiosks at railway stations and added accessible places.

Market Entry of Pizza Hut:

Pizza Hut entered the bazaar 15 years ago, and one of the aboriginal all-around aliment franchises to access and survive. Later, back added all-around aliment franchises accustomed it was accepted that its acceptance ability be afflicted but that was not the case. There are a cardinal of affidavit that led to its bazaar success.